Pear Commerce recently announced a $10 million Series A funding round that will help the company transform shoppable media and enhance retail ecommerce strategies.
Pear's enablement platform supplies consumer-packaged goods (CPG) brands with data-driven information that improves the shopping experience for online consumers. The company's technology provides embedded add-to-cart features in digital advertising, product and store locators, cross-retail price comparisons, and dashboards to CPG brands that afford brands selling through retail the ability to evaluate their performance marketing and advertising spend as if it were a direct-to-consumer business.
The Series A investment will accelerate Pear's mission to make everything shoppable and help further unlock direct-to-consumer marketing for CPG brands. The funding will be used to enhance Pear’s product offerings, provide CPG brands with more meaningful insights, and grow their team in sales, engineering, and customer success roles.
Click the link to read the entire article on PR Newswire: Pear Commerce Secures $10M in Series A Funding to Transform Shoppable Media and Enhance Retail Ecommerce Strategies